Research Briefing

FinTech: Go-to-Market Research

Commercial Go-to-Market Success Factors

Fintech companies are quickly making GTM changes to drive value added services that build differentiation in the market and a stronger value proposition to prevent margin erosion.

Typically, value-added services serve as a prime cross-sell play to both new and existing buyers. When companies are acquiring or building new value-added services, there are three commercial GTM success factors to ensure the company yields ROI and growth from the investment:

  • Use cases and sales plays
  • Go-to-Market coverage and jobs
  • Sales compensation and goal expectations

Interested in finding out more on how leading organizations are driving value-added services in their GTM plans, or how executives are building alignment across stakeholders for value-added services vs core offerings?

Please complete the form and an Alexander Group representative will be in contact with you soon to schedule your briefing.

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