40+ leading Pure Play Digital, Integrated Broadcast, Integrated Print and Ad Tech companies participated in Alexander Group’s Media Ad Sales Study. Through executive interviews and collected sales performance data, five leadership mandates were identified as the key to revenue growth for 2020.
The Media Ad Sales Study also includes benchmarks on growth, margins, costs, productivity, organization structure and sales compensation.
How does your organization stack up against the leaders in the industry? Where are you under/over-invested, and what are your key improvement areas as you strive towards growth in 2020?
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