Recent media sales research identified five key areas that media revenue and sales leaders excel in to continue to win in an ever-changing and hyper-competitive sales environment. Insights were captured from 100+ executives across media segments including pure play digital, broadcast, print, radio, out-of-home, ad tech and more to find out what leading organizations are doing to thrive in today’s evolving landscape.
These preliminary results are just a glimpse into the latest trends in the media industry. For a full, complimentary briefing on Alexander Group’s 2021 Media Sales Industry Trends research that includes comprehensive findings and benchmarking, please complete the form and a media sales practice lead will be in contact with you.
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