Research Briefing

Digital Go-to-Customer Study Briefing

Understand digital trends and best practices

With digitization changing the way customers engage with you, your organization’s roadmap to revenue growth must adapt.

Alexander Group’s Digital Go-to-Customer Study uncovered industry trends, insights and frameworks on the digital impact on revenue growth, as well as recommendations for increased sales performance and growth in a digital environment.

Key Benchmarking Metrics – See how your organization compares to:

  • Digital Revenue growth %
  • Overall seller productivity (digital vs. traditional-focused firms)
  • Investment in new digital roles (e.g. Data Science) across marketing, sales and service
  • Sales support and specialist headcount ratios (digital vs. traditional-focused firms)
  • Investments in technology and data science for sales ROI
  • Compensation practices for digital marketing, sales and service roles

For a full, complimentary briefing on the findings, please complete the form and an Alexander Group representative will be in contact with you soon to schedule your briefing.

Schedule a Briefing