Understand digital trends and best practices

With digitization changing the way customers engage with you, your organization’s roadmap to revenue growth must adapt.

Alexander Group’s Digital Go-to-Customer Study uncovered industry trends, insights and frameworks on the digital impact on revenue growth, as well as recommendations for increased sales performance and growth in a digital environment.

Key Benchmarking Metrics – See how your organization compares to:

  • Digital Revenue growth %
  • Overall seller productivity (digital vs. traditional-focused firms)
  • Investment in new digital roles (e.g. Data Science) across marketing, sales and service
  • Sales support and specialist headcount ratios (digital vs. traditional-focused firms)
  • Investments in technology and data science for sales ROI
  • Compensation practices for digital marketing, sales and service roles

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Practice Leadership
Matt Greenstein Principal Alexander Group, Inc
Matt Greenstein

Life Sciences

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Kyle Uebelhor Principal Alexander Group, Inc
Kyle Uebelhor

Manufacturing, Distribution

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