Understand digital trends and best practices
With digitization changing the way customers engage with you, your organization’s roadmap to revenue growth must adapt.
Alexander Group’s Digital Go-to-Customer Study uncovered industry trends, insights and frameworks on the digital impact on revenue growth, as well as recommendations for increased sales performance and growth in a digital environment.
Key Benchmarking Metrics – See how your organization compares to:
- Digital Revenue growth %
- Overall seller productivity (digital vs. traditional-focused firms)
- Investment in new digital roles (e.g. Data Science) across marketing, sales and service
- Sales support and specialist headcount ratios (digital vs. traditional-focused firms)
- Investments in technology and data science for sales ROI
- Compensation practices for digital marketing, sales and service roles
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