This two-volume series serves as an instructional guide for taking digital transformation from the boardroom to the revenue organization.
It’s oriented around four critical actions:
- Understand the Buyer Journey
- Plan Revenue Motions
- Adapt the Structure
- Align Management Systems
In Volume I, we explore actions one and two with a deep dive into how your organization can digitize the Revenue Growth Model™.
Download the whitepaper to read more.
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