This two-volume series serves as an instructional guide for taking digital transformation from the boardroom to the revenue organization.

It’s oriented around four critical actions:

  1. Understand the Buyer Journey
  2. Plan Revenue Motions
  3. Adapt the Structure
  4. Align Management Systems

In Volume I, we explore actions one and two with a deep dive into how your organization can digitize the Revenue Growth Model™.

Download the whitepaper to read more.

Learn more about how Alexander Group can help with your digital transformation.

Categories:

Insight type: Whitepaper

Industry: Cross-Industry

Role: C-Suite, Sales and Marketing Leadership

Topic: Digital, Revenue Growth

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