The Digital Revenue Organization uses technology—data, process and systems and tools—to engage with customers and enable Marketing, Sales and Service teams. Companies must blueprint their future state and chart their roadmap. They must change or irreparably cede competitive advantage. Start with a vision—determine how the business will use data, process, and systems and tools to fundamentally change how the company engages with customers and enables Marketing, Sales and Service teams. Prioritize change and investments and build momentum.
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