Buyers interact with offerings long before and after the sale. To engage with customers at specific points within the buyer journey, leading organizations align their sales, marketing and service strategies to connect when and where customers desire. Investment in the right data, technology and enablement tools is a requirement to remain competitive in an ever-changing environment. Regardless of the industry, digital transformation is here to stay.
Let’s consider these market factors and what you can do to ensure the sales compensation program continues contributing to revenue success.