Buyers interact with offerings long before and after the sale. To engage with customers at specific points within the buyer journey, leading organizations align their sales, marketing and service strategies to connect when and where customers desire. Investment in the right data, technology and enablement tools is a requirement to remain competitive in an ever-changing environment. Regardless of the industry, digital transformation is here to stay.
The harsh circumstances presented by the pandemic offered a monumental opportunity to overhaul sales, and many of those alterations are here to stay.