Digital Transformation is Impacting the Revenue Equation

Creating a digital revenue organization is a C-Suite priority.

Buyers interact with offerings long before and after the sale. To engage with customers at specific points within the buyer journey, leading organizations align their sales, marketing and service strategies to connect when and where customers desire. Investment in the right data, technology and enablement tools is a requirement to remain competitive in an ever-changing environment. Regardless of the industry, digital transformation is here to stay.

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Latest Insights

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Let’s consider these market factors and what you can do to ensure the sales compensation program continues contributing to revenue success.

Survey 2022-2023 Sales Pulse Survey Executive Summary

What are revenue leaders forecasting in terms of goals, investments and challenges for the coming year?

Practice Leadership

Matt Greenstein

Principal

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Elizabeth Watson

Director

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Digital Insights Study Briefing

Customer expectations inform digital requirements. Determining where and when your customers interact with your products and solutions can impact your organization’s digital maturity and where to guide your investments. Where do you sit within the Digital Maturity Model?

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