The Digital Revenue Organization – What Is It and How to Get Started?

Join Tiffani Bova, Global Customer Growth and Innovation Evangelist, Salesforce.com, and Matt Greenstein, Principal and Digital Practice leader, Alexander Group, as they discuss what makes the modern marketing, sales, and service organization “digital.”

Explore how digital fundamentally changes B2B revenue growth. Gain insight into guiding principles and practical tips as you scope and bring to life your Digital Revenue Organization.

Download Alexander Group’s whitepaper The Digital Revenue Organization to learn how technology is creating a fundamental shift in how organizations grow revenue.

Digital Summit Series Highlights

With insights from over 35 senior revenue leaders, these preliminary highlights from the Alexander Group Digital Summit series address three guidelines that an executive can use to consider digital:

  • What is digital?
  • Why does it matter?
  • What should be next?

Evolution of the Customer Buying Journey

Technology is rapidly transforming the sales function. Chris Klayko, managing director of Google Cloud Americas & Global EDU, and Dave Spencer, recent chief operating officer of SAP North America, discuss the evolution of the customer buying journey in the digital era and how technology can empower organizations to drive better outcomes.

Listen to the full interview here:

Transforming a 125-Year-Old Company Into the Digital Age

125-year-old industrial leader General Electric is now a digital company. Cate Gutowski, formerly of GE Digital, shares how GE transformed the sales organization with new digital technologies, changed the way the company operates and learned from its mistakes to make a bigger difference for their customers.

Listen to the full interview here:


Insight type: Podcast

Industry: Cross-Industry

Role: C-Suite, Sales and Marketing Leadership

Topic: Digital, Leadership

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