Consistent customer engagement and effective commercial team enablement are key success factors in a profitable digital revenue organization and are built on three foundational elements:
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Data
Use intent, customer relationship, enterprise, IoT, telemetry, and other data to drive marketing, sales and service activities.
Process
Bring together cross-functional teams to ideate future ways of working. Wire together marketing, sales, and service workflows. Launch eCommerce sites, eShops, and customer and partner portals. Change how jobs execute.
Systems and Tools
Inventory the tech stack. Invest in technology needed to activate the model. Avoid overwhelming the business with peripheral applications that do not deliver demonstrable return.
BUILD A DIGITAL REVENUE ORGANIZATION
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