Use intent, customer relationship, enterprise, IoT, telemetry, and other data to drive marketing, sales and service activities.
Bring together cross-functional teams to ideate future ways of working. Wire together marketing, sales, and service workflows. Launch eCommerce sites, eShops, and customer and partner portals. Change how jobs execute.
Inventory the tech stack. Invest in technology needed to activate the model. Avoid overwhelming the business with peripheral applications that do not deliver demonstrable return.