Leadership
Matthew Laredo
PrincipalMatthew Laredo is a principal in the San Francisco office and a co-leader of the Alexander Group’s Marketing practice. As a director, Matthew works with client leaders in marketing, sales, finance and human resources to solve revenue growth challenges. He has worked with hundreds of clients to understand their growth objectives and commercial effectiveness issues. His work spans product launch/commercialization, demand generation effectiveness, customer segmentation and research, sales and marketing coverage and org design, incentive compensation and other commercial initiatives. He participates in and leads client engagements to facilitate discovery and discussion, develop recommendations and deliver scalable growth solutions.
Prior to joining Alexander Group, Matthew was a manager at Nielsen working across the consumer product goods industry. Matthew partnered with Fortune 500 sales and marketing organizations to improve sales effectiveness both for manufacturer and distributor stakeholders across client product portfolios. He has experience leading project teams in fact-driven research covering areas such as sales effectiveness, customer segmentation, distribution coverage analysis, buyer-flow analysis and business process improvement. Matthew has an MBA from Leonard N. Stern School of Business, New York University, and a B.A. from Claremont McKenna College.
