Leadership Starts Here

Proven revenue growth experts who deliver impactful client outcomes

Rachel Parrinello


Rachel Parrinello is the sales compensation practices principal with Alexander Group’s San Francisco office. In this role, she manages the sales compensation practice for the Western region and oversees the firm’s sales compensation benchmarking initiatives. Rachel focuses on designing incentive compensation plans, quota programs and sales reward programs for sales, customer service and professional services jobs across several of the firm’s key industries, including technology, media, telecommunication, distribution and business to business markets.

Rachel has worked in the sales field since 1991. She started her career in sales and sales management for two Fortune 500 hardware companies and an internet-based software reseller startup. In addition to managing her sales territory growth, she developed and implemented customer segmentation strategies, marketing programs, sales training programs, sales tools development, job design and performance metrics. She transitioned to sales management consulting when she joined the Alexander Group in 1999. Rachel holds a B.A. degree from the University of California, San Diego and an MBA from the University of Texas at Austin.

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