Technology Advisory Council:

Join Alexander Group’s virtual roundtables!

Virtual Roundtable sessions will provide a platform for industry leaders to ask questions and share best practices.

Optimizing Coverage Models & Roles for Today’s Technology Companies

June 14, 2022
2-3pm ET

 Recurring revenue models have major implications for how companies design their go-to-market coverage and job designs, and many struggle with how best to implement an effective and sustainable coverage model. Which type of sales jobs does your GTM model need? Is it the right one? The question about “hunting” versus “farming” is an age-old sales coverage model debate, but there are three core seller model archetypes.  Alexander Group’s data shows that 61% of companies use a single owner model, 26% use a teamed or cooperative model, and 13% use a bifurcated model.

As subscription and consumption models proliferate in this post-pandemic world, leading XaaS companies are embracing the opportunity to redesign or refine their coverage models. How is your leadership ensuring they’re building the right coverage model and jobs for their situation to ensure profitable revenue growth?

Join us to uncover the latest from Alexander Group’s recent research on coverage model practices and the latest winning trends to create a successful 2022.

Register Today

The Technology Advisory Council (TAC) provides an outlet to discuss contemporary issues and key imperatives facing the industry. TAC events are an exclusive think tank and are held multiple times throughout the year.

Why Attend?

  • Engage with other sales leaders in an interactive discussion
  • Stay up-to-date on current technology-related topics, trends and issues
  • Gain industry knowledge on best practices, pitfalls and challenges
  • Expand your network
  • Access Alexander Group research and expertise on sales strategy and execution
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