Marketing

Where Marketing, Product and Digital Leaders Access the Research That Drives Results

The best ideas often come from the people facing the same challenges you are. Our Marketing Community brings together executives across industries—branding, demand gen, content, digital, creative, events and market research—to share what’s working, pressure-test strategies and stay ahead of what’s next. As a member, you’ll get first access to Alexander Group research, invitations to exclusive events and a network that actually moves the needle.

How does your marketing org structure compare to peers? What are other companies spending on demand gen versus brand? How are high-performers measuring ROI?

These are the questions Alexander Group answers through ongoing research with marketing organizations across industries. The Marketing Community is how we share what we learn—through published studies, benchmarking data and events where the findings get discussed by the people living them.

Membership includes:

• Access to proprietary research on marketing organization design, performance metrics and investment benchmarks
• Multiple events per year, including webinars, executive dinners and symposiums built around our latest findings
• Complimentary briefings on new studies as they’re released

Who’s in the Community

Alexander Group’s Marketing Community brings together senior marketing leaders responsible for shaping strategy, driving growth and building high-performing teams.

Members typically hold titles such as:

• Chief Marketing Officer
• Chief Product and Chief Digital Officers
• VP of Marketing
• VP of Demand Generation
• Senior Director of Brand & Communications
• Director of Product Marketing

Our members span industries including technology, financial services, healthcare, manufacturing, business services and media, giving you access to perspectives beyond your own sector.