About Us

Leadership

Elizabeth Watson

Principal

Elizabeth Watson is a principal in the London office. Elizabeth works with clients across multiple industries, with a focus on Alexander Group’s expanding international presence and Marketing practice. She researches how technology impacts the way organizations interact with customers and enable team members. Recently, Elizabeth was involved with a full sales transformation for a leading Med Device company where she led go-to-customer strategy optimization and change management efforts. She also has experience leading sales organization assessments, job role design, and compensation assessment and design.

Prior to joining the Alexander Group, Elizabeth worked as an international business consultant for Domino’s Pizza in Ann Arbor, MI. During her time at Domino’s she drove results through strategic planning, franchisee development, marketing and promotional strategies, financial management and operations performance improvement. She has a B.A. and an MBA from the Ross School of Business from the University of Michigan.