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- Business Services
  Industries
  
  Business Services
  Business Services Overview
  
  BPO & Corporate Services
  
  Commercial & Industrial
  
  Data & Content
  
  Energy & Utilities
  
  IT Services
  
  Professional Services
  
  Alexander Group Can Help
  Is your go-to-market strategy focused on sales productivity to ensure profitable growth?
  Contact us
  
  Tariff Impact Survey Findings and Response Playbook
  Discover how tariffs are reshaping commercial strategies and budgets in 2025. Learn what top executives across Sales, Marketing and Service are doing now to protect revenue, optimize operations and drive growth.
  Schedule a Briefing & Request the Findings
- Distribution
  Industries
  
  Distribution
  Distribution Overview
  
  Building Products & Materials
  
  Chemicals & Specialty Materials
  
  Food, Beverage & Consumer Goods
  
  Industrial & Electrical Products & Systems
  
  Packaging
  
  Transportation
  
  Research & Benchmarks
  Get access to the latest go-to-market research and benchmarks to leverage growth drivers for valuation improvement.
  Contact us
  
  Tariff Impact Survey Findings and Response Playbook
  Discover how tariffs are reshaping commercial strategies and budgets in 2025. Learn what top executives across Sales, Marketing and Service are doing now to protect revenue, optimize operations and drive growth.
  Schedule a Briefing & Request the Findings
- Financial Services
  Industries
  
  Financial Services
  Financial Services Overview
  
  Banking
  
  FinTech
  
  Insurance
  
  Alexander Group Can Help
  Is your go-to-market strategy focused on sales productivity to ensure profitable growth?
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  The Five Sales Compensation Game Changers You Need to Know in 2025
  Alexander Group’s research reveals five critical game changers that leading organizations are implementing to transform their sales compensation strategies. Are your sales compensation plans just a reward program and you need help turning it into a strategic solution?
  Schedule a Briefing
- Healthcare
  Industries
  
  Healthcare
  Healthcare Overview
  
  Digital Health
  
  Health Insurance
  
  MedTech
  
  Wellness
  
  Alexander Group Can Help
  Is your go-to-market strategy focused on sales productivity to ensure profitable growth?
  Contact us
  
  Tariff Impact Survey Findings and Response Playbook
  Discover how tariffs are reshaping commercial strategies and budgets in 2025. Learn what top executives across Sales, Marketing and Service are doing now to protect revenue, optimize operations and drive growth.
  Schedule a Briefing & Request the Findings
- Life Sciences
  Industries
  
  Life Sciences
  Life Sciences Overview
  
  Biotech & Pharma
  
  Lab Instruments & Supplies
  
  Pharma Services
  
  Alexander Group Can Help
  How can you build upon your existing strengths to create value and reinvigorate differentiated, above-market growth?
  Contact us
  
  Tariff Impact Survey Findings and Response Playbook
  Discover how tariffs are reshaping commercial strategies and budgets in 2025. Learn what top executives across Sales, Marketing and Service are doing now to protect revenue, optimize operations and drive growth.
  Schedule a Briefing & Request the Findings
- Manufacturing
  Industries
  
  Manufacturing
  Manufacturing Overview
  
  Building Products & Materials
  
  Chemicals & Specialty Materials
  
  Food, Beverage & Consumer Goods
  
  Industrials, Capital Equipment & IIoT
  
  Packaging
  
  Transportation
  
  Research & Benchmarks
  Get access to the latest go-to-market research and benchmarks to leverage growth drivers for valuation improvement.
  Contact us
  
  Tariff Impact Survey Findings and Response Playbook
  Discover how tariffs are reshaping commercial strategies and budgets in 2025. Learn what top executives across Sales, Marketing and Service are doing now to protect revenue, optimize operations and drive growth.
  Schedule a Briefing & Request the Findings
- Media & Consumer Technology
  Industries
  
  Media & Consumer Technology
  Media & Consumer Technology Overview
  
  Alexander Group Can Help
  Navigate market challenges and shifting consumption patterns to drive profitable revenue growth
  Contact us
  
  The Five Sales Compensation Game Changers You Need to Know in 2025
  Alexander Group’s research reveals five critical game changers that leading organizations are implementing to transform their sales compensation strategies. Are your sales compensation plans just a reward program and you need help turning it into a strategic solution?
  Schedule a Briefing
- Private Equity
  Industries
  
  Private Equity
  Private Equity Overview
  
  PE Insiders Council
  
  Alexander Group Can Help
  How can you build upon your existing strengths to create value and reinvigorate differentiated, above-market growth?
  Contact us
  
  Tariff Impact Survey Findings and Response Playbook
  Discover how tariffs are reshaping commercial strategies and budgets in 2025. Learn what top executives across Sales, Marketing and Service are doing now to protect revenue, optimize operations and drive growth.
  Schedule a Briefing & Request the Findings
- Technology
  Industries
  
  Technology
  Technology Overview
  
  Hardware & Peripheral Solutions
  
  IT Service Providers
  
  Semiconductor & Compute Componentry
  
  Software - Applications
  
  Software - Infrastructure
  
  Alexander Group Can Help
  Is your go-to-market strategy focused on sales productivity to ensure profitable growth?
  Contact us
  
  Unlock Profitable Growth & Increase Valuation in 2025
  Alexander Group’s latest XaaS Research reveals that net revenue retention rates for top XaaS companies consistently exceed 117%, compared to the market average of 107%. What go-to-market practices will your company leverage?
  Schedule a Briefing
Industries Overview
Capabilities
- Analytics
  Capabilities
  
  Analytics
  Analytics Overview
  
  KPIs & Dashboard
  
  Pipeline & Forecasting
  
  TAM & Opportunity Modeling
  
  How Does Your Organization Compare to the Industry?
  Experts at the Alexander Group look to top organizations to benchmark trends, best practices and challenges in the market today.
  Contact us
  
  eBook
  Understanding and Improving the Utilization of Your Sales Assets
  
  Survey Report
  2025 Sales Pulse Survey
- Channels
  Capabilities
  
  Channels
  Channels Overview
  
  Channel Conflict Mitigation
  
  Channel Partners & Alliances Strategy
  
  Partner Org & Engagement Model
  
  Partner Programs & Incentives
  
  Partner Segmentation & Selection
  
  Sales Channel Benchmarking
  
  Training & Enablement
  
  Need Help With Your Channel Partnerships?
  Experts at the Alexander Group look to top organizations within your industry to see how they are maintaining.
  Contact us
  
  Article
  The Path Forward: Maximizing ROI with Indirect Channels
  
  Article
  4 Step Approach to Evolving Your Channel Partner Ecosystem
- Go-to-Market
  Capabilities
  
  Go-to-Market
  Go-to-Market Overview
  
  Annual Planning
  
  Customer Experience
  
  Digital Strategy & Transformation
  
  Due Diligence
  
  GTM Transformation
  
  M&A Integration
  
  Profitability Improvement
  
  Revenue Growth Blueprint
  
  Value Creation Plan
  
  Need Support For Your Go-to-Market Strategy?
  Let the experts at Alexander Group help your organization.
  Contact us
  
  Case Study
  Reviving Revenue by Transforming Go-to-Market Strategies
  
  Article
  Changing Habits for Greater Go-to-Market Value Creation Impact
- Marketing
  Capabilities
  
  Marketing
  Marketing Overview
  
  Customer Segmentation & Targeting
  
  Marketing Operations
  
  Marketing Performance/ROI
  
  Marketing Strategy
  
  Marketing Technology
  
  Org Design & Management
  
  Voice of Customer Research
  
  New Research
  How are marketing organizations determining the right role responsibilities and measurement
  for success?
  Take Survey
  
  Podcast
  Artificial Intelligence for Marketing
  
  Article
  Modern Marketing Segmentation Strategies: Unlocking Success in a Dynamic Landscape
- Pricing
  Capabilities
  
  Pricing
  Pricing Overview
  
  Customer Research
  
  Mix Management
  
  Optimization & Discounting
  
  Pricing Strategy
  
  Process & Tools
  
  Pricing Research & Expertise
  Get access to the latest research to help shape your pricing model.
  Contact us
  
  Video
  Pricing Best Practices
  
  Article
  Revenue Leadership in Times of Disruption
- Product
  Capabilities
  
  Product
  Product Overview
  
  Product Commercialization
  
  Value Proposition & Messaging
  
  Voice of Customer Research
  
  Need Support For Your Product Strategy?
  Let the experts at Alexander Group help your organization.
  Contact us
  
  Article
  Get Outside the “Product Box” to Deliver Customer Value
  
  Case Study
  Customer – Product Alignment in a Digital World
- Research & Benchmarking
  Capabilities
  
  Research & Benchmarking
  Program Overview
  
  Research Overview
  
  GTM Model Benchmarking
  
  Marketing Performance Benchmarking
  
  Sales Channel Benchmarking
  
  Sales Productivity Benchmarking
  
  Sales Time Benchmarking
  
  Get Access Now
  Learn more about how you can get started in the Alexander Group’s Research & Benchmarking Program. Contact us today for more information or to schedule an introductory call.
  Contact us
  
  Whitepaper
  The Future of Sales: How AI will Transform Five Key Roles
  
  Research
  Discover how tariffs are reshaping commercial strategies and budgets in 2025.
- Revenue & Commercial Ops
  Capabilities
  
  Revenue & Commercial Ops
  Revenue & Commercial Ops Overview
  
  AI Assessment
  
  Process Optimization
  
  RevOps Technology
  
  RevOps Transformation
  
  Strategic Alignment
  
  Structure & Org Design
  
  RevOps Research & Benchmarking
  Get access to the latest research and benchmarks to help shape your RevOps strategy.
  Contact us
  
  Survey Report
  Artificial Intelligence in Revenue Operations
  
  Article
  Journey of a Revenue Operations Leader
- Sales
  Capabilities
  
  Sales
  Sales Overview
  
  Coverage Model & Jobs
  
  Customer Segmentation
  
  Headcount Planning
  
  Organizational Design
  
  Partner & Alliances Strategy
  
  Playbooks
  
  Process, Messaging & Execution
  
  Quotas
  
  Productivity Improvement
  
  Strategy & Structure
  
  Sales Compensation
  
  Sales Operations
  
  Territory Optimization
  
  Need Help with Your Sales Strategy?
  Experts at the Alexander Group can help you build, improve and maintain your sales organization to increase revenue growth.
  Contact us
  
  eBook
  Sales Quotas Diagnostics & Solutions
  
  Whitepaper
  The Future of Sales: How AI Will Transform Five Key Roles
- Sales Compensation
  Capabilities
  
  Sales Compensation
  Sales Compensation Overview
  
  Custom Market Studies
  
  Governance & Job Architecture
  
  Pay Levels & Benchmarking
  
  Plan Assessment & Benchmarking
  
  Plan Design
  
  Need new sales compensation plans?
  Let the experts at the Alexander Group help!
  Contact Us
  
  Case Study
  Global Framework for Sales Comp Consistency
  
  Whitepaper
  Sales Comp Solutions and Challenges in Mergers & Acquisitions
- Services
  Capabilities
  
  Services
  Services Overview
  
  Customer Success
  
  Job & Organization Design
  
  Process & Execution
  
  Sales Compensation
  
  Service Operations
  
  Strategy & Structure
  
  Territory & Workload Optimization
  
  Need Help With your Service Strategy?
  Experts at the Alexander Group look to top organizations within your industry to see how they are bringing customers what they want and need in today’s market.
  Contact us
  
  Video
  Changes to the Customer Success Manager Role
  
  Article
  Driving Customer Loyalty Through Customer Experience
- Talent
  Capabilities
  
  Talent
  Talent Overview
  
  Change Management
  
  Competency Models
  
  Job Architecture
  
  Pay Levels & Benchmarking
  
  Performance Management Program
  
  Sales Training
  
  Talent Assessment
  
  Need Help Retaining & Attracting Talent?
  Experts at the Alexander Group look to top organizations within your industry to see how they are maintaining a motivated salesforce in today’s market.
  Contact us
  
  Video
  Customer Centricity and Change Management
  
  Case Study
  Job Leveling for Global Growth
Capabilities Overview
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Article
Revenue Leadership in Times of Disruption

Article
Marketing Operations: Optimizing Upstream-Downstream Enablement for Growth
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Emily Walsmann

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Emily Walsmann - The Alexander Group, Inc.

Emily Walsmann

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Emily Walsmann is the controller out of the Scottsdale office.