Announcing the 2017 Medical Device Revenue Growth Strategy Survey

By: Craig Ackerman Medical Device, Revenue Growth Strategy

The Alexander Group (AGI) has commissioned a new Medical Device Revenue Growth Strategy Survey to gain insight from medical device executives on best practices and benchmarks to enable maximum return on sales investments. In the past, this study has included over 50 of the top medical device companies, including Medtronic, Johnson & Johnson, Boston Scientific, Philips Healthcare and Smith & Nephew.

This year’s survey will examine the following topics:

  • Emerging revenue growth strategies
  • Strategic options based on portfolio breadth and product/service differentiation
  • Evolution of digital health care and connected medical devices
  • Introduction of managed service and risk sharing agreements
  • Reimbursement and the focus on quality outcomes

The Alexander Group invites you to participate in this year’s survey. Participants will receive an individualized report that compares your data against peer companies in different sub-segments (e.g., Surgical Tools, Capital Equipment, Supplies, Cardio/Neuro, or Orthopedic).

To learn more, visit the Alexander Group’s Medical Technology and Products practice page. If you have questions about this survey or would like to schedule a briefing, please contact one of our practice leaders.

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Craig Ackerman

Craig Ackerman is a principal in the Atlanta office and the leader of the firm’s Medical Device practice. Areas of focus in his consulting work include market segmentation, customer coverage models, sales process effectiveness, sales job design, quota setting and incentive compensation design. Craig works with sales organizations to develop actionable go-to-market strategies across many industries, including medical devices, biotechnology, financial services and high technology.


Prior to joining the Alexander Group, Craig held leadership positions in sales and marketing with major telecommunication and distribution companies, and as a management consultant with a Big 5 firm. Craig has extensive expertise in business process improvement, operational support systems and customer acquisition strategies. Craig has a B.S. from Florida International University and an MBA from the Goizueta School of Business at Emory University.


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