Sales Asset Utilization Series: InvestmentBy: Parker James Thomas Revenue Growth Strategy, Sales Analytics
Revenue and operations leaders who are looking to ensure their sales forces are operating productively and efficiently will benefit from this series on sales asset utilization.
Part 1 introduces the first element in a five-point Utilization framework: Sales Investment. When discussing sales investments, it’s important to consider where your company is over- or under-invested in relation to goals and market best practice, as well as what investment levers you can pull to increase productivity and efficiency. Five key components of sales model investment help illustrate what each means to your sales force’s productivity and growth (1:36).
Watch the short video to learn how to analyze your sales investments, compare to market and drive impactful model improvements.
Stay tuned for the next video in the Sales Asset Utilization Series. To learn more about how the right sales analytics can guide your revenue growth strategy, contact us today.
Co-author: Davis Giedt is a manager in Alexander Group’s Atlanta office.