Digital Marketing Specialist – Chicago, IL
Alexander Group: Decades of experience growing revenue for global companies.
Alexander Group provides management consulting services to the world’s leading organizations. When clients need to grow revenue, they look to Alexander Group for data-driven insights, actionable recommendations, and most importantly, results.
Founded in 1985, we’ve served more than 3,000 companies around the world, across all industries. This experience gives us not only a highly sophisticated set of best practices to grow revenue — we also have a rich repository of industry data that informs all of our recommendations.
Our dedication to revenue growth and sales strategy has led to:
- More than 70% of our clients being Fortune 500 corporations
- Project work in more than 25 countries
- Extensive industry experience in B2B markets
Position Overview
The Digital Marketing Specialist role is responsible for developing, implementing and overseeing our digital marketing strategies to promote the Alexander Group brand and services.
A successful Digital Marketing Specialist should be creative, data-driven and adaptable to the ever-changing digital landscape. They must be able to balance strategic thinking with hands-on execution to drive brand awareness, increase website traffic and generate qualified leads for the company.
Key Responsibilities
- Develop and implement overall digital marketing strategies aligned with business objectives and firmwide marketing plan
- Plan and execute digital marketing campaigns across various channels, including SEO/SEM, social media, email and display advertising (and content syndication)
- Manage and optimize the company’s social media presence and content across all digital platforms
- Manage online advertising campaigns, including budget allocation, ad placement and targeting
- Develop and implement programmatic marketing strategies aligned with business objectives/marketing plan and revenue goals
- Oversee the planning, execution, and optimization of impactful email marketing campaigns by partnering with the marketing team on strategic list management, email creation and distribution
- Measure, monitor and report on the performance of digital marketing campaigns by analyzing ROI and KPIs, leveraging data-driven strategies and advanced targeting techniques to deliver impactful results, and generating actionable insights and recommendations to continually optimize campaign effectiveness
- Optimize website traffic, user experience and conversion rates through various tactics such as SEO and content marketing
- Collaborate with portfolio marketing team to create a digital calendar for distribution across various channels, ensuring alignment with brand messaging
- Collaborate with internal teams and external media and creative agencies to create assets and deliver on campaign specifications
- Stay updated on industry trends, emerging technologies and best practices in digital marketing
- Conduct market research, competitor analysis and customer segmentation to identify key opportunities
- Monitor and ensure compliance with relevant laws and regulations in digital marketing practices
- Lead, train and motivate the marketing team as well as the firm overall to increase reach
Qualifications
- Bachelor’s degree in marketing, digital media or a related field
- 5 – 7+ years of experience in digital marketing and advertising
- Strong understanding of digital marketing channels, tools and strategies
- Proficiency in web analytics tools and social media platforms
- Excellent analytical, communication and project management skills
- Experience with SEO, lead generation and email marketing tools
- Ability to work collaboratively (and lead) cross-functional teams
- Prior experience working in professional services is a plus
- Based in Chicago, IL (Potential for hybrid, minimum three days per week in-office)
Salary Range: $72,000-$82,000. Bonus Eligible.
EEO Employer. Required Work Eligibility: Must be eligible to work in the U.S. at the time of application with no current or future restrictions or sponsorship necessary. TN visa accepted.
