Virtual Roundtables

Business Services

Designed for Senior Revenue Leaders

Sessions will include recent findings and insights from Alexander Group’s ongoing research and will provide a platform for industry leaders to ask questions and share best practices.

Demand Generation: Winning Strategies and Investments

Wednesday, March 13, 2024 | 11:00 am-12:00 pm ET | Virtual

Are you pouring resources into channels that yield diminishing returns? You’re not alone. In today’s dynamic business landscape, mastering the art of customer acquisition is more crucial than ever.

Discover the winning strategies of top performers, benchmark your organization against industry leaders and identify key differentiators in successful demand gen programs. Join us on March 13th for a virtual roundtable, “Demand Generation: Winning Strategies and Investments,” hosted by Mike Burnett and Dave Eddleman, principals for Alexander Group.

In the session, we will dive into demand gen best practices based on Alexander Group’s first-party data:

  • Performance, structure and channel expense mix. Industry leaders invested a booming 111% increase in demand generation functions and activities compared to last year.
  • Investment ratios. A channel shift–branding via SEO led to 28% of pipeline, followed by partnerships and alliances at 16%.
  • Pipeline sources by function and channel. Marketing functions are driving 35% of pipeline development.
  • Lead conversions & ROI. Leaders are realizing a lower cost of MQL compared to industry peers.

Don’t miss this opportunity to gain actionable insights from Alexander Group’s proven ROI-boosting tactics. Register now for the virtual roundtable.

We look forward to your attendance and participation!

Register Today