Business Services
Maintaining Momentum in 2026: Demand Gen, Front-line Managers and Timely SPIFs
March 11, 2026 | 11 a.m. – 12 p.m. ET
Join business and financial services leaders as well as Alexander Group practice leads on March 11 for an exclusive virtual roundtable, built to equip commercial leaders with practical ways to maintain momentum in 2026 by doubling down on what works: high‑impact front-line management, modern demand generation tactics (inbound and outbound) and smart SPIFs that enhance performance without overspending. During this event, we’ll share fresh insights from Alexander Group’s Talent Management survey, highlights from our latest Customer Engagement with AI research and practical strategies you can apply this quarter.
Why this matters:
With planning cycles tightening and budgets facing scrutiny, commercial teams in 2026 are expected to do more with less. Research from Alexander Group shows that leaders are responding to these conditions by prioritizing operational efficiency and targeted commercial investments. These moves are designed to drive growth and improve conversion across the buyer journey, which is exactly where savvy managers, focused demand programs and well‑designed SPIFs create major impact.
Who should attend:
C‑suite and senior commercial leaders in business and financial services (CRO, CMO, CSO, CCO, Heads of Sales/Marketing/RevOps/Client Success).
What you’ll take away:
- Practical inbound and outbound demand tactics, which your team can put into practice immediately.
- The latest sales manager trends and insights, designed to enable front-line managers in coaching pipeline quality, prioritizing accounts and sustaining rep momentum between campaigns.
- SPIFF-design guidance, so that teams can create high-leverage SPIFs that change targeted seller behavior.