Sessions will include recent findings and insights from Alexander Group’s ongoing research and will provide a platform for industry leaders to ask questions and share best practices.
June 7, 2022 | 12-1PM ET | Virtual
Recent research with more than 30 digital, marketing, and sales executives across 20+ companies was conducted to understand how they were defining digital, building out organizations, and investing in people, process, and technology. Through these in-depth interviews, we captured insights on priorities, challenges, and plans for the future – including how life sciences and analytical instruments firms are moving closer to delivering omnichannel experiences. Join us for this virtual roundtable where we will dive into the study findings including a focus on defining digital, digital roles and reporting, rules of engagement across commercial teams and the technologies and support systems for digital organizations.