Virtual Roundtables

Life Sciences and Analytical Instruments

Life Sciences Roundtable

Unveiling Pipeline to Profit: Demand Generation Performance & Investments

February 13, 2024 | 12:00 – 1:00 pm ET | Virtual

In top life sciences and analytical instruments firms, marketing accounts for 40% of functional pipeline development, and marketing organizations are delivering +134% more closed revenue demonstrating a greater return on investment levels compared to last year. Is your organization’s demand generation program delivering pipeline contribution?

Success in demand generation depends on how well an organization navigates the complexity and costs related to customer acquisition and ROI. In this session, Alexander Group life sciences practitioners will discuss the findings from a recent survey of 300 marketing executives who shared data, insights and viewpoints on current demand gen performance and investment strategies.

Focus areas include:

  • Performance and structure
  • Channel expense mix
  • Demand generation ROI
  • Investment ratios
  • Pipeline sources by function
  • Pipeline sources by channel
  • Lead conversion benchmarks
  • Common conversion ratios

Join life sciences leaders for this interactive discussion to see how your firm compares to industry and take away demand generation best practices to apply immediately within your organization.

Register Today