The MAC provides an outlet to discuss contemporary issues and key imperatives facing the media landscape. MAC events are an exclusive think tank and are held multiple times throughout the year in cities convenient to media sales firms.
December 8, 2021 • 11am-12pm ET • Virtual
New buyer demands necessitate a go-to-market transformation:
Do you have an effective, data-driven process for opportunity planning? The right roles and overlay specialists to drive incremental growth? A revenue operations team to connect marketing, sales and service?
If you answered “NO” to any of the above questions, join our virtual Media Advisory Council session, where Alexander Group will share best practices to ensure your strategies, commercial structure and management processes position you for success in 2022. Leading media executives will also share predictions for the coming new year and how they prepare their go-to-market strategies to provide value to buyers.