Designed for senior media sales executives across broadcast, ad tech, print and pure play digital

The MAC provides an outlet to discuss contemporary issues and key imperatives facing the media landscape. MAC events are an exclusive think tank and are held multiple times throughout the year in cities convenient to media sales firms.


Upcoming MACs

Career Mobility: The Secret Weapon to Retain Talent

June 8, 2022 | 10-11AM ET | Virtual

“You cannot deliver the best customer experience unless you deliver an excellent employee experience.” ~ Tiffani Bova, Global Growth & Innovation Evangelist, Salesforce

The demand for talent is hotter than ever. Research indicates that employee churn is up to 30% in some markets. Media sales firms are in the thick of it―recruiting difficulties, low employee morale, obsolete job descriptions and expectations are just a few challenges affecting their commercial organizations. Firms that are simply letting their people “figure it out” are in for major hit in the race for talent.

Retaining talent hangs on the development of a clear career mobility and advancement strategy. It provides meaningful, thoughtful and logical career progression options within your own organization. Career mobility give options for employees to elevate and advance their knowledge and skills, critical components to job satisfaction and retention. Compared to peers, media firms with engaged employees are 43% more productive, outperform the market by over 28% and have a 25% higher overall well-being.

In this Media Advisory Council session, Alexander Group will share the latest research and benchmarks on the race for talent and the best practices to develop a career mobility and equity plan that exceeds employee expectations.

Register Today

Designed for Senior Media Executives

Why Attend?

  • Exclusive think tank events held throughout the year
  • Engage with other sales leaders in a live, interactive discussion
  • Stay up-to-date on current sales-related topics, trends and issues
  • Gain media sales industry knowledge on best practices, pitfalls and challenges
  • Expand your network
  • Access Alexander Group research and expertise on sales strategy and execution
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