The MAC provides an outlet to discuss contemporary issues and key imperatives facing the media landscape. MAC events are an exclusive think tank and are held multiple times throughout the year in cities convenient to media sales firms.
Topic: Sales Comp Evolution
Discover why world-class sales compensation plans work and how to eliminate misuse for growth
Topic: Selling Spots to Selling Services
Is a dollar a dollar? Discover how to motivate your team to sell digital marketing services in conjunction with traditional radio spots.
Topic: Transform the Revenue Growth Engine
Evolve your sales force to operate as a cohesive function across markets through a unified sales strategy and repeatable process.