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Designed for senior media sales executives across broadcast, ad tech, print and pure play digital

The MAC provides an outlet to discuss contemporary issues and key imperatives facing the media landscape. MAC events are an exclusive think tank and are held multiple times throughout the year in cities convenient to media sales firms.

 

Upcoming MACs

VIRTUAL MEDIA ADVISORY COUNCIL:

Three Foundational Elements to a Fast Start in 2022

December 8, 2021  •  11am-12pm ET  •  Virtual

New buyer demands necessitate a go-to-market transformation:

  • 71% of total media spend is digital.
  • 66% of buyers have shifted emphasis to performance marketing.
  • 41% of buyers are partnering with technology vendors in anticipation of the cookie-less future.

Do you have an effective, data-driven process for opportunity planning? The right roles and overlay specialists to drive incremental growth? A revenue operations team to connect marketing, sales and service?

If you answered “NO” to any of the above questions, join our virtual Media Advisory Council session, where Alexander Group will share best practices to ensure your strategies, commercial structure and management processes position you for success in 2022. Leading media executives will also share predictions for the coming new year and how they prepare their go-to-market strategies to provide value to buyers.

Register Today

Designed for Senior Media Executives

Why Attend?

  • Exclusive think tank events held throughout the year
  • Engage with other sales leaders in a live, interactive discussion
  • Stay up-to-date on current sales-related topics, trends and issues
  • Gain media sales industry knowledge on best practices, pitfalls and challenges
  • Expand your network
  • Access Alexander Group research and expertise on sales strategy and execution
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