The MAC provides an outlet to discuss contemporary issues and key imperatives facing the media landscape. MAC events are an exclusive think tank and are held multiple times throughout the year in cities convenient to media sales firms.
Topic: Sales Comp Boot Camp
Get into gear! 2020 fundamentally changed Media go-to-market models. Whether you’re evaluating a structural re-design or are simply in need of a mid-year health check, ensuring that your sales comp program is aligned to your evolving go-to-market strategy, coverage and roles is the linchpin for winning in 2021. Alexander Group’s Media Sales Comp Boot Camp will bring it back to the basics by providing tactical guidance on topics such as designing attainable quotas aligned to the overall business, establishing a governance structure that includes a process for conducting core pay and performance analytics, and evolving criteria that impact sales comp including eligibility. This interactive session will cover these and other hot topics to ensure your sales comp model is fit for 2021 and beyond.