Designed for senior media sales executives across broadcast, ad tech, print and pure play digital

The MAC provides an outlet to discuss contemporary issues and key imperatives facing the media landscape. MAC events are an exclusive think tank and are held multiple times throughout the year in cities convenient to media sales firms.


Upcoming MACs

A Three-Part Series Exclusively for Radio Executives


Part 1: December 9, 2020

Topic: Sales Comp Evolution

Discover why world-class sales compensation plans work and how to eliminate misuse for growth

Schedule a Briefing


Part 2: January 20, 2021  

Topic: Selling Spots to Selling Services

Is a dollar a dollar? Discover how to motivate your team to sell digital marketing services in conjunction with traditional radio spots.

Schedule a Briefing


VIRTUAL Part 3: February 24, 2021  Ι  10:00 – 11:00 am ET

Topic: Transform the Revenue Growth Engine

Evolve your sales force to operate as a cohesive function across markets through a unified sales strategy and repeatable process.

Register for Event

Why Attend?

  • Engage with other sales leaders in a live, interactive discussion
  • Stay up-to-date on current media sales-related topics, trends and issues
  • Gain media sales industry knowledge on best practices, pitfalls and challenges
  • Expand your network
  • Access Alexander Group research and expertise on sales strategy and execution
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