The MAC provides an outlet to discuss contemporary issues and key imperatives facing the media landscape. MAC events are an exclusive think tank and are held multiple times throughout the year in cities convenient to media sales firms.
Virtual | February 26 & March 4, 2020
Customer Campaign to Customer Success
As advertiser needs and demands diversify, publishers are scrambling to figure out the sales motions, solutions and data that can evolve publisher-driven customer campaigns into the new realm of value-driven customer success.
In this facilitated virtual roundtable discussion, participants will engage in discussion on the current challenges and insights to successfully transform from simply selling products to becoming trusted advisors to customers.
London | March 25, 2020
The Langham London
Critical Mandates For Value-Driven Customer Success Programs
As media companies move through the different phases of growth, go-to-market models and roles begin to evolve. Media sales teams struggle with hiring new talent, how they should be compensated and what sales support resources are needed.
In this facilitated, live roundtable session, participants will discuss the critical mandates to develop value-driven customer success programs and how to ensure that their media ad sales teams are structured and compensated to grow revenue.