The MAC provides an outlet to discuss contemporary issues and key imperatives facing the media landscape. MAC events are an exclusive think tank and are held multiple times throughout the year in cities convenient to media sales firms.
Topic: Transforming the Revenue Growth Engine: From Holding Company to Operating Company
Discover how to evolve your sales force to operate as a cohesive function across markets through a unified sales strategy and repeatable processes.
Topic: Selling Spots to Selling Services
Is a dollar a dollar? Discover how to motivate your team to sell digital marketing services in conjunction with traditional radio spots.
Topic: Sales Compensation Evolution―Transitioning from Income Producers to Sales Representatives
Learn the process of moving from commission to goal-based sales compensation structures and the pitfalls to avoid.