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Designed for senior media sales executives across broadcast, ad tech, print and pure play digital

The MAC provides an outlet to discuss contemporary issues and key imperatives facing the media landscape. MAC events are an exclusive think tank and are held multiple times throughout the year in cities convenient to media sales firms.

 

Upcoming MACs

A Three-Part Series Exclusively for Radio Executives

Part 1: December 9, 2020  Ι  10:00 – 11:00 am ET

Topic: Transforming the Revenue Growth Engine: From Holding Company to Operating Company

Discover how to evolve your sales force to operate as a cohesive function across markets through a unified sales strategy and repeatable processes.

 

Part 2: January 20, 2021  Ι  10:00 – 11:00 am ET

Topic: Selling Spots to Selling Services

Is a dollar a dollar? Discover how to motivate your team to sell digital marketing services in conjunction with traditional radio spots.

 

Part 3: February 24, 2021  Ι  10:00 – 11:00 am ET

Topic: Sales Compensation Evolution―Transitioning from Income Producers to Sales Representatives

Learn the process of moving from commission to goal-based sales compensation structures and the pitfalls to avoid.

Register for Event

Why Attend?

  • Engage with other sales leaders in a live, interactive discussion
  • Stay up-to-date on current media sales-related topics, trends and issues
  • Gain media sales industry knowledge on best practices, pitfalls and challenges
  • Expand your network
  • Access Alexander Group research and expertise on sales strategy and execution
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