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Designed for senior media sales executives across broadcast, ad tech, print and pure play digital

The MAC provides an outlet to discuss contemporary issues and key imperatives facing the media landscape. MAC events are an exclusive think tank and are held multiple times throughout the year in cities convenient to media sales firms.

 

Upcoming MACs

A Look Ahead: Industry Trends Impacting Media Profitability

December 8 | 10-11am ET | Virtual

Profitability. Productivity. Process. People. Today’s media environment encompasses the NEW four Ps as the key factors for profitable revenue growth. Media leaders are:

  • Profiting from existing customers through revenue retention and expansion
  • Driving productivity by emphasizing metrics and aligning sales compensation
  • Developing a mapping process to unlock market potential
  • Prioritizing people as their most valuable asset

Set your sights on sustained strategies for 2023. Join your colleagues during this virtual Media Advisory Council to explore the methods to achieve consistent profitability, improved productivity and established processes by investing in people and operations. Alexander Group media practice leaders will also provide best practices to implement immediately at your organization.

Register Today

Designed for Senior Media Executives

Why Attend?

  • Exclusive think tank events held throughout the year
  • Engage with other sales leaders in a live, interactive discussion
  • Stay up-to-date on current sales-related topics, trends and issues
  • Gain media sales industry knowledge on best practices, pitfalls and challenges
  • Expand your network
  • Access Alexander Group research and expertise on sales strategy and execution
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