August 7, 2025

Sales Compensation Symposium

Transform Your Sales Compensation Strategy

Alexander Group’s Sales Compensation Symposium is back in person in San Francisco on August 7.

Join technology HR, sales compensation, sales, operations and finance professionals for the #1 sales comp event of the year and immerse yourself in thought-provoking keynotes, interactive panels and results-driven workshops.

August 7, 2025 | 9:00 – 4:45 pm PT
Hyatt Regency – San Francisco • 5 Embarcadero Center, San Francisco, CA 94111

Industry Focus: Technology Recurring Revenue
Attendance is complimentary

Designed specifically for executives in HR, Compensation, Sales and Revenue Operations that want to use sales comp more effectively.

I joined this event to learn more about sales comp trends and best practices, especially for XaaS as this is part of my current role. Sales Compensation Executive

I run our Sales Operations organization and Incentive Compensation falls under my leadership. Always interested in learning more. Sales Compensation Executive

Agenda

8:00-9:00 AM
Breakfast | Registration | Networking
9:00-9:15 AM
Opening Ceremony: The State of Sales Compensation
Learn how forward-thinking leaders are using sales compensation as their secret weapon to drive differentiated results and prepare for the next generation of compensation solutions that will define market winners.
9:15-10:15 AM
Keynote: 5 Game Changers That You Need to Know in 2025
Don’t get left behind! Alexander Group’s industry experts unveil the five gamechangers that leading companies are using right now to dominate their markets. Walk away with actionable insights that will transform your sales compensation program and give you a competitive edge.
10:25-11:30 AM
Leader Panel: Perspectives on Industry Trends and Sales Comp Implications
Join top XaaS executives as they reveal the game-changing trends reshaping growth strategies and go-to-market approaches. Discover how industry leaders are leveraging these insights to transform their sales compensation strategies and drive unprecedented results.
11:30-12:15 PM
Speed Networking
This structured, high-energy networking session connects you with fellow sales compensation professionals and industry leaders through rapid-fire conversations. Walk away with an expanded network of peers who understand your challenges, fresh perspectives on your toughest problems and valuable contacts you can leverage long after the event ends.
12:15-1:00 PM
Lunch
1:00-1:50 PM Breakout Sessions
Using Sales Comp to Drive Your ILAER Strategy
Align your compensation strategy with your revenue engine. Break down the Identify, Land, Adopt, Expand, Renew customer journey and discover how different roles (sellers, renewal reps, and customer success jobs) contribute to each motion.
Picking the Right Recurring Metric
Cut through the alphabet soup of recurring revenue metrics. Get definitive guidance on when to use TCV vs. ACV vs. ARR vs. NRR and all the variations in between. Make confident decisions that align your metrics with your business objectives and drive the right behaviors.
Maximizing Your Sales Compensation Program ROI
Turn your compensation program into a profit center, not a cost center. Discover the hidden “leaks” draining your ROI and learn proven strategies to eliminate pay-for-performance risks while maximizing every dollar invested in your sales compensation program.
2:00-2:50 PM Breakout Sessions
Managing Core Seller Plan Focus vs. Complexity (Multiyear, Services, New Logo, Renewals, and Product Focus)
Simplify without sacrificing performance. Navigate the unique challenges facing technology and XaaS companies, from multiyear deal treatment to professional services allocation. Learn proven strategies to maintain plan effectiveness while managing the complexity that comes with modern sales motions.
Compensating Persuasion in a Consumption-Based Pricing Model
Crack the code on consumption-based compensation. Understand how different pricing models impact your sales roles and discover the proven frameworks for aligning compensation with consumption contracts, whether you’re managing hunters, farmers or ranchers.
Managing Your Sales Comp Org for Success (Governance, Process, Tools/AI)
Stop fighting fires and start building systems that scale. Benchmark your challenges against industry leaders, implement governance frameworks that actually work and harness the power of SPM tools and AI to transform your compensation program from reactive to strategic.
3:00-3:15 PM
Keynote: 5 Tenets of World Class Sales Comp Programs
Unlock the blueprint that elite organizations use to build compensation programs that actually drive results. Master the five critical pillars—from philosophy to execution—that separate world-class programs from the competition and accelerate revenue growth.
3:15-4:00 PM
XaaS Practitioner Panel: 5 Tenants of World Class Sales Comp Programs
Explore the playbooks of elite sales compensation leaders who’ve built and scaled world-class programs. Learn the insider secrets, proven methodologies and battle-tested strategies that separate high-performing teams from the rest.
4:00-4:45 PM
Ask the Expert
Your chance to get personalized answers from the industry’s top minds. Bring your toughest challenges and burning questions directly to our experts for real-time solutions and strategic guidance tailored to your specific situation.
4:45-6:00 PM
Networking Reception

Need Help with Your Sales Compensation Program?

Recognized as the experts in sales compensation, Alexander Group partners with our clients to assess, align, design and implement robust sales compensation programs.

Learn more about our service offerings or contact us for a briefing of the sessions.

Sales Compensation Symposium

Transform Your Sales Compensation Strategy

Agenda

Need Help with Your Sales Compensation Program?

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