
B2B Marketing Webinar
Shape the Future of B2B Marketing and Product Excellence
Join a dynamic platform designed exclusively for B2B marketing and product executives seeking to shape tomorrow’s strategies and unlock the next level of growth. The webinar brings together thought leaders, industry pioneers and practitioners for an engaging day of networking, sharing insights and discussing best practices on the latest trends and opportunities.
What to Expect
- Exclusive access to cross-industry research and executive insights, imparting knowledge that drives competitive advantage.
- Latest insight on how generative AI and advanced customer voice analytics can define your ideal customer profile and improve targeting precision.
- Best practices for maximizing the effectiveness of Sales/Business Development resources, supporting scalable, profitable growth.
- Deep dives on newest organizational models and the practical impact of emerging technologies.
Date and Time
- Date: November 12, 2025
- Time: 11:00 am – 1:00 p.m. ET
- Format: Virtual Event
- Cost: Complimentary
- Who Should Attend: Marketing, product and digital executives looking to optimize current strategies, learn best practices and accelerate organizational performance.
Agenda
- 11:00 – 11:05 am ET Welcome & Intro
- 11:05 – 11:45 am ET Revolutionize Ideal Customer Engagement: Harnessing Generative AI
- 11:45 am – 12:30 pm ET Build a Winning SDR/BDR Strategy: Optimizing Sales Development Resources for Growth
- 12:30 – 1:00 pm ET Lead Innovation Transformation: Mastering Modern Marketing & Product Organizational Models

Join the Global Marketing Community
Open to leaders in marketing, Alexander Group’s cross-industry Marketing Community provides exclusive access to the latest ideas, insights and research to create high performing marketing programs.
-Access to in-depth research, case studies and benchmarks
-Complimentary briefings on survey findings and industry trends
-Opportunities to connect with peers through virtual roundtables and in-person events