At the 2015 Chief Sales Executive Forum over 250 executives gathered to learn more about how Sales Motions Connect Customers to Value. A sales motion is:
“…the combination of messages, activities and resources, that taken together, forge the ideal coverage solution for a particular revenue segment.”
The Forum explored how leading companies are building the capability to deliver three distinct sales motions to more effectively serve three very different revenue segments:
Such segmentation enables deeper understanding of customer needs and expectations. As well, it helps sales leaders take steps to serve their customers better. Here are some of the moves that speakers at the Forum indicated they were making:
Interested in a deeper dive? Contact AGI to arrange an executive briefing on key learning from the 2015 CSEF.