Today, empowered customers acquire their own product knowledge and expect vendors to offer something more. Gone are the days of growth through relationship development and product feature distinction. Sales leaders need to transform their organizations from promoting things to delivering value. To reach and influence this new breed of buyer, sellers must offer something compelling.
Alexander Group’s Chief Sales Executive Forum, November 16 – 18, will help sales leaders better understand this Changing Customer Contract and the steps they must take to create a New Role for Sales.
At the 2016 Chief Sales Executive Forum, we’ll explore how functional walls are toppling as sales partners with marketing, operations, finance and customer success to design new services, compelling value propositions and innovative coverage. The Forum will explore what great sales organizations and their leaders are doing to meet the terms of the new customer contract. That means examining how sales organizations are building a “revenue generation engine” that seamlessly meshes the skills of sales, operations, marketing and service to deliver:
a. Products that buyers want
b. Messages that resonate with them
c. Value that leads to loyalty
In particular, the Forum will explore how growth-minded sales organizations…
At the Forum, attendees will also see how, in this new role, the Sales function contributes value across the entire customer experience. It…
This is the new role for sales…leading a sustainable revenue generation engine.
At the Forum, a qualified network of revenue-focused leaders will explore what it takes to build such a revenue generation engine with multiple, interactive sessions, including…
Learn how sales leaders are building their revenue generation engine. See what’s planned for 2017 while you test your ideas, thinking and solutions firsthand at the #1 Chief Sales Executive Forum–the only event designed and produced for revenue growth leaders.