2020-2021 Sales Pulse Survey Findings

Highlights of the 14th Annual Sales Pulse Survey findings

The annual Sales Pulse Survey gathers valuable cross-industry leadership insights on 2020 actuals and 2021 plans. Participants included 104 Fortune 1000 companies from tech, healthcare, manufacturing, media and business services.

The 2020-2021 survey participants agreed that today’s customers expect products/services to help them manage and run their functions. This is influencing how companies are investing to serve the 24×7 customer in the coming year. 2021 will bring:

  1. Increases in sales headcount
  2. More customer focused marketing investment
  3. Targeted investment in post-sale success
  4. Continued investment in digital
  5. Innovative virtual coverage will live beyond 2021

The survey insights will be explored in more detail as part of Alexander Group’s 2021 Leadership Series. This year’s theme, The 24×7 Customer Experience: The Next Chapter, will help you get the keys to winning in a post-pandemic marketplace. Join us to explore what’s changed, what’s working and what lessons you can apply to improve growth, coverage and results for your valued customers (and your company) in 2021 and beyond.

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