The annual Alexander Group Sales Pulse Survey results are in!
Participating organizations largely achieved their 2019 growth objectives and it looks like 2020 growth goals are slightly more ambitious. Two key themes were prominent across the participating organizations:
- Higher growth companies continue to invest in customer-facing resources and culture to improve the buying experience, and
- Digital technologies are even more critical for companies looking to deliver more value to their customers
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The survey insights will be explored in more detail as part of Alexander Group’s 2020 Leadership Series. This year’s theme, The 24×7 Customer Experience: A New True North, is exploring how revenue leaders are transforming their organizations to win and keep customers that expect B2C experiences from their B2B vendors.
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