At the 2015 Chief Sales Executive Forum, keynote speaker Gus Blanchard, senior vice president of Sales at ADP, took us on his journey of success and the transformation within his sales organization.
Some highlights:
- Momentum – Create the “wow” factor for your sales team. Start by improving morale, drive performance and accelerate innovation. Re-engage your sellers with a fun culture and celebrate their achievements. Encourage leaders to become coaches with useful webinars and training that presents an imaginative message.
- Transform – The most important trait for sales is a sense of urgency. Become part of the path with reinvented campaigns, new tools and ease of doing business. Utilize your HR department as they are now driving business outcomes.
Tell your sales story with interactive buyer experiences. The transformation of products & services, or even your sales organization, starts with being programmatic, creating culture and engagement, and striving for the wow factor and innovation.
The illustration below from graphic recorder Kelly Kingman illustrates Gus’s presentation. Enjoy!
We look forward to sharing more visual notes of other keynote presentations from the 2015 CSE Forum in the coming weeks.
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About the Author
Gary Tubridy is a principal of the Alexander Group and the general manager in charge of the firm’s management consulting business. Gary’s consulting work is focused on increasing marketing and sales effectiveness with particular emphasis in technology and medical products industries. Gary has deep expertise in diagnosing sales management issues and helping clients execute action plans to improve results. His research is focused on best practices of leading sales organizations in North America with particular emphasis on sales force transformation and the role of sales leadership. He leads the Alexander Group executive events series and hosts the Operations and Executive Forums. He is one of three founding stockholders of the Alexander Group.
Gary has been with the Alexander Group for over 35 years. Prior to that, Gary was in sales with the IBM Corporation. Gary holds a B.A. from Brown University and an MBA from the Graduate School of Business at Columbia University.
