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When it comes to growing revenue, churn plays a critical role in XaaS and subscription-based businesses.

Watch Tim Willey, SVP of Operations at ForgeRock’s recent discussion with Ted Grossman, Principal and Technology Practice Lead, for their insights into growing revenue through effectively evaluating churn. The conversation is a follow up to Tim’s guest article highlighting his 10 rules for calculating churn.

Does your tech firm have a clear and consistent definition of churn? Alexander Group can help. Contact us for a collaborative discussion on how to best define churn to grow revenue in your organization.

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Guest Article: 10 Rules for Calculating Churn

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