When it comes to growing revenue, churn plays a critical role in XaaS and subscription-based businesses.
Watch Tim Willey, SVP of Operations at ForgeRock’s recent discussion with Ted Grossman, Principal and Technology Practice Lead, for their insights into growing revenue through effectively evaluating churn. The conversation is a follow up to Tim’s guest article highlighting his 10 rules for calculating churn.
Does your tech firm have a clear and consistent definition of churn? Alexander Group can help. Contact us for a collaborative discussion on how to best define churn to grow revenue in your organization.
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Authors
Theodore (Ted) Grossman is a principal in the San Francisco office. He is a leader of the Technology practice. Additionally, he is responsible for business development, management of key accounts and major consulting engagements. Ted has extensive experience in the areas of business strategy, business process re-engineering and organizational structure and design with a functional specialty in sales force and channel effectiveness. Ted’s industry background is extensive within the software, telecommunications and high tech manufacturing industries.
Tim Willey is the SVP of Commercial Strategy and Operations at ForgeRock, a leader in digital identity. Tim is a global leader focused on building and growing cloud-based subscription offerings and teams. He typically operates at the intersection of Sales, end-to-end Service Delivery, Financial Management and Big data analytics.
