Investing In the Right Account Management Motion
Recent industry research shows a growing emphasis on recurring revenue growth – consumables, service and informatics. To respond leaders are bringing product-oriented teams together. These Account Managers focus on expansion within existing accounts and capturing lifetime value.
In this video, Alexander Group’s Arshad Carim, a Life Sciences & Analytical Instruments practice leader, shares how industry leaders are investing in the following account management motions.
- Marketing, Sales and Service Collaboration
- Application Specialists and Technical Support
- Incentive Compensation
For more information on how to successfully evolve your account management motion, sign up for a briefing or contact a life sciences and analytical instruments practice leader.