Recent industry research shows a growing emphasis on recurring revenue growth – consumables, service and informatics. To respond leaders are bringing product-oriented teams together. These Account Managers focus on expansion within existing accounts and capturing lifetime value.
In this video, Alexander Group’s Arshad Carim, a Life Sciences & Analytical Instruments practice leader, shares how industry leaders are investing in the following account management motions.
- Marketing, Sales and Service Collaboration
- Application Specialists and Technical Support
- Incentive Compensation
- Enablement
- Culture
For more information on how to successfully evolve your account management motion, sign up for a briefing or contact a life sciences and analytical instruments practice leader.
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Author
Arshad Carim is a principal in the San Francisco office, with over 24 years of business and consulting experience. Arshad is a leader in the firm’s Life Sciences and Manufacturing practices. He also leads consulting engagements and teams, manages key account relationships, drives business development activities and supports talent development. With experience across multiple industries including life sciences, health insurance, medical device, high technology, and general B2B, Arshad leverages his cross-industry depth to create and implement high-impact solutions.
