Recently a group of marketing and sales leaders from ALDA member companies joined The Alexander Group (AGI) to discuss areas of focus as Life Sciences and Analytical Instruments companies embark on 2020 growth plans.
The AGI team also summarized observations from recent research, virtual roundtables and client discussions regarding how marketing and sales leaders are pivoting in response to COVID-19. They described four actions being taken to support commercial teams, customers and the long-term health of the business.
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