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For many, the 2021 fiscal year is already coming to a close and the new year is fast approaching. Creating an effective, viable and agile go-to-market (GTM) plan is critical to winning in today’s complex environment.

Four core elements for your GTM plan will have an impact on the eventual cost structure and end results:

  1. Account Prioritization and Segmentation
  2. Coverage Model and Roles
  3. Capacity and Deployment Plan
  4. Quota Targets and Incentive Compensation

Fill out the form to view the recorded webinar video to take a deeper look into these critical topics, including the latest trends and key benchmarks you can use to kick-start your own planning cycle.

Contact a Technology practice leader for more information or to learn how Alexander Group can help.


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