AdTech Leader Requires Job Leveling for Global Growth

A Media Case Study

Alexander Group’s client is a global AdTech company that helps marketers and media owners reach their goals through their commerce media platform, serving over 5 billion ads daily. This media company was looking to future-proof its business with cookie-resilient revenue streams and new solution selling.

The company’s primary goal was to attract and retain the right talent by refining sales job leveling to ensure their market competitiveness globally, including AMER, EMEA and APAC. In addition, it wanted to shift from a legacy, single-product sales approach to solution selling, with the goal of 20% of revenue driven by new solutions by Q4 2022.

Approach: Identify Misaligned Job Roles and Responsibilities

This AdTech company chose Alexander Group after working together on a prior engagement to complete the successful assessment, design and implementation of new sales compensation plans for all sales roles within the marketing solutions team. We extended our work together to update the job leveling for these same sales roles.

Alexander Group worked within the client’s current job framework to provide an evaluation of their existing infrastructure and assessment of misaligned job leveling based on role responsibilities and market practices. In addition, we conducted design meetings with sales and HR leaders to realign the job levels for all sales roles to ensure market competitiveness and clear career pathing.

Key Insights: Unseen Job Leveling Benefits

The assessment revealed that the company was experiencing misaligned job leveling, contributing to challenges in attracting and retaining the right talent. There was a need for updated platform jobs and leveling that aligned with the organization’s transformational goals. Project outcomes included updating the job level for 68% of the employees within the project scope across different teams, including sales, field operations, ad operations and campaign management. As a result, the company created 30 new, unique positions that included job-leveling changes.

Recommendations: Aligning Roles and Responsibilities

Expected results included:

• Increase retention by aligning job levels to responsibilities and providing transparency in career path options for each role
• Support employees in their contributions by providing visibility on career growth and empowering them in honing the skills and experiences needed to excel
• Increase hiring success and talent attraction by aligning job levels to market practices and creating a job architecture that supports strategic talent decisions
• A scalable job architecture framework that could be applied to roles throughout the organization and would continue to be leveraged as the company maintained growth

The AdTech client was pleased with Alexander Group’s work on multiple engagements to help them meet their strategic goals.

Growth Requires Expertise

Aggressive growth targets require competitive talent, clear job roles and the right skills for those roles. Alexander Group works with leading AdTech companies to drive profitable growth by developing a strategic talent architecture that is scalable for the organization and transparent for their employees.