Advertisers remain focused on being at the forefront of the consumer’s mind even as consumer spending falls. They are, however, requiring additional capabilities from first-party data and analytics and are increasing demand for unique creative. These requirements along with the acceleration from advertising in mainstream media to digital has forced media sales firms to react even quicker to the changing landscape.
Now more than ever, sellers need to be motivated, productive and focused on the right activities. To do so, publishers are looking to develop new and innovative ways to compensate sellers to ensure they are aligned with advertiser demands for 2021 and beyond.
To best answer these questions and address the new mandates to develop an innovative and strategic media sales compensation program, Alexander Group is virtually hosting the 2020 Media Sales Comp Symposium on August 19th and 20th from 11am-2pm ET. Sales compensation leaders will explore winning strategies, key positions and coaching techniques to motivate sellers. Session topics include:
To review the full lineup, please see the event agenda.
The symposium will include keynote panels and interactive breakout sessions with sales comp leaders and industry experts. Benefits to attending include:
There is no charge to attend. If you would like to participate in the Media Sales Comp Symposium, please register here.
For more information on the event or to learn about Alexander Group’s media sales practice, please contact a media sales practice leader.