While hospitals remain the main source of revenue for medical device firms, post-acute care continues to gain importance. In fact, Alexander Group’s research shows 67 percent of organizations recognize the gradual shift of procedures from acute to post-acute and other outpatient facilities as important to their go-to-customer model. But only one-third of those companies feel they are ready for this shift.
In this video, Tray Chamberlin discusses the rising importance of the post-acute seller. Learn about these top trends that are causing the industry to stand up and take notice:
- Significant growth opportunities exist in post-acute care
- The cost of revenue growth is lower than acute care
- The post-acute sales motion is unique
To learn more about the rising opportunities in the post-acute world and insights from our study findings, contact us today.
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About the Author
Tray Chamberlin is a principal in the Atlanta office and co-leads the Healthcare practice in Pharmaceuticals and Health Tech. During his tenure with the firm, he has worked on projects in sales compensation, business strategy, sales deployment, sales coverage and quota development. Tray’s experience with Alexander Group spans international markets, as well as companies across several of the firm’s key industries, including medical device, pharmaceuticals, life sciences, financial services, BPO and technology services. Tray is also a member of the firm’s Pharma/Medical Device practice.
