At the Chief Sales Executive Forum, Dr. Robert Cialdini, president of Influence at Work and author of “Pre-suasion,” shared his principles of social influence. In particular, Dr. Cialdini stressed the importance of increasing collaboration, understanding the customer and putting pre-suasion to work to increase motivation and drive in the workplace.
Key principles include the following:
The illustration below from graphic recorder Kelly Kingman illustrates Dr. Cialdini’s presentation in a most innovative way. Enjoy!
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