Precision Pricing: Unlocking Profit to Outperform Competitors Webinar Series

Session 3 | Cost-Plus Pricing: Stop Leaving Money on the Table

Intuitively, using cost-plus to set pricing would allow organizations to keep pace with inflation and ensure long-term financial viability. Yet, more than half of B2B organizations failed to keep pace with inflation in this past year.

In this webinar, Kyle Uebelhor, Alexander Group principal, and Avy Punwasee, Revenue Management Labs partner, outline how using value-based pricing in place of cost-plus is essential to commercial success.