Manufacturers and distributors are reacting – those that invest 2x more in digital tools and roles are averaging a 45% higher revenue growth than peers. And the integration of sales, marketing and service is vital to traditional selling models, for lead generation, line of sight into buyer data and to leverage XaaS models and recurring revenue streams.
Through 60+ interviews with executives and 100+ datasets on benchmarks including growth, margins, costs, productivity, organizational structure and sales compensation, insights and best practices on revenue management priorities were revealed in Alexander Group’s Manufacturing & Distribution Industry Trends research.
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