Despite a volatile business environment, leading companies are experiencing double-digit growth. Like many organizations, they had to rapidly change to meet the evolving needs of customers. Today, growth companies are focused on an evolution of Sales Operations into the emerging
field of Revenue Operations, which is replacing the traditional sales operations function and taking on broader responsibilities that impact business growth and scalability.
Revenue Operations is successful at growing revenue because it aligns marketing, sales and service while providing strategic, customer-focused insights. This approach is critical for growth-minded firms in the coming years.
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