Revenue Growth Model™ – Chief Revenue Officer’s Guide to B2B Sales Success
AGI Press, November 2021
Author: David J. Cichelli
Price: $49.95 + shipping and handling
Revenue growth drives corporate success! Who owns revenue growth?
The chief revenue officer coordinates the end-to-end buyer journey aligning the roles of business development marketing, sales and customer service. Customers expect a value-added buying experience. No longer can marketing, sales and service perform their duties without coordinating their efforts along the buyer journey. Often, customers make digital inquiries, depend on sales personnel to facilitate purchase decisions, and expect seamless customer service support.
The Revenue Growth Model™ provides a unified platform for serving today’s buyers. Each element ensures revenue success from revenue leadership to revenue operations. Siloed customer contact strategies no longer serve buyer needs.
The Revenue Growth Model™ features nine key pillars of success each directed by revenue leadership and supported by effective revenue operations:
The chief revenue officer is the role of the future! Companies embrace this role to help drive optimum profitable growth.
From the bestselling author of Compensating the Sales Force, David Cichelli presents the chief revenue officer’s road map for success in the Revenue Growth Model: Chief Revenue Officer’s Guide to B2B Sales Success. If you are a chief revenue officer, business unit general manager, or you support the revenue function, use this book to plan, organize and deploy revenue resources: digital, virtual, in-person and automated solutions.
Based on 40 years of strategic work with world-renowned revenue teams, the Revenue Growth Model™ is the leading framework for revenue success. You will discover insights, tools and action steps to align your revenue team to find, secure and retain customers.
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