It sounds simple, but too often individuals overlook the fundamentals. This is often true among sales and marketing groups. If marketing doesn’t provide sales with messaging that will resonate with the customer, then what good does it do the sellers? On the other hand, if sales doesn’t provide marketing with candid feedback on what the customer wants, then how can marketing create the right messaging? It’s up to the commercial lead to make sure the left hand is talking to the right.
It’s time to move the sales and marketing relationship from a tactical approach to a more strategic one. Aligning these organizations will ultimately deliver more integrated solutions and better organize what you sell around your customers’ needs.
Watch senior healthcare executives discuss the importance of sales and marketing engagement to achieve growth while meeting customers’ needs.
The Alexander Group Healthcare practice brings insights to help you confidently address your challenges and to position you to succeed.
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