Underutilization is everywhere and sales assets are no exception. And it’s no secret that sales asset underutilization can have a significant negative impact on sales productivity.
The Alexander Group created the Sales Asset Utilization Framework that examines how the following five components impact utilization. In this video series, the Sales Analytics team will share insights on each of the components.
1. Investing In Your Sales Organization
2. Aligning Your Coverage Model to Market
3. Executing your go-to-customer strategy
4. Gathering accurate feedback from your sales force
5. Measuring and achieving results