At the 2014 Chief Sales Executive Forum, keynote speaker Kelly Londy, executive vice president and CCO of Accuray, shared her experience in transforming a sales force from pushing product to building customer loyalty…and turning a nice profit in the process.
Assume that when a customer says “NO,” you didn’t ask the right question. Come at it from another angle. Make it the sales force’s mission to solve customer problems. That’s hard work, but it is the only way to build lasting customer loyalty.
The illustration below from graphic recorder Kelly Kingman illustrates Londy’s presentation in a most innovative way. Enjoy!
We look forward to sharing more graphic recordings of more keynote presentations from the 2014 CSE Forum in the coming weeks.
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