The buyer ecosystem in the technology industry is increasing to include functional and LOB buyers in addition to traditional IT buyers. These new buyers are seeking to solve business problems and tend to view technology as an asset rather than a cost. Companies must address the expanded buyer ecosystem and create a winning model for new buyers.

Learn more about Alexander Group’s Technology practice.

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Insight type: eBook

Industry: Technology, XaaS

Role: C-Suite, Sales and Marketing Leadership

Topic: Buyer Journey, Revenue Growth

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