The landscape of cloud computing is changing as more companies are adopting cloud computing infrastructures and integrating cloud into their strategy for growth. A recent study indicated that nearly half of enterprises are beyond the pilot phase of cloud adoption and nearly a third have defined a cloud computing strategy for their business(1). Furthermore, the strategic importance of the platform is expanding the discussion beyond the typical IT buyer. In fact, 72% of business users viewed cloud computing as a strategic lever for growth compared to their IT counterparts where 58% had the same sentiment(2). As adoption increases and cloud becomes more strategic to enterprises, cloud sales organizations are evolving to more effectively sell their offerings and compete in a crowded marketplace.
The Questions Still Remain
How should you evolve your sales organizations to address the changing needs of buyers?
To answer many of these questions, we are excited to announce the 2014 Cloud Sales Index. The Cloud Sales Index is an annual survey targeted at pure play and hybrid cloud companies and will cover a detailed set of sales-focused practices and metrics that will provide you insight into how other companies have evolved their sales organizations.
Why You Should Participate in the Cloud Sales Index
What You Will Receive As a Participant
As a participant, you will receive a free comprehensive report with current, industry-specific sales information including:
1. “Hosting and Cloud Study 2014: Hosting and Cloud Go Mainstream” http://www.microsoft.com/en-us/news/download/presskits/cloud/docs/hostingstudy2014.pdf
2. “Under Cloud Cover: How Leaders are Accelerating Competitive Differentiation” http://public.dhe.ibm.com/common/ssi/ecm/en/ciw03086usen/CIW03086USEN.PDF
Learn more about the 2014 Cloud Sales Index.
Originally published by: Dale Chang