Alexander Group Insights
Marketing
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Artificial Intelligence in Marketing
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Technology: Is Your Organization Focused on the Right Accounts?
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Modern Marketing Segmentation Strategies: Unlocking Success in a Dynamic Landscape
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Modern Marketing Organizational Structures: Navigating Strategy and Agility
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Life Sciences: Demand Generation Performance and Investments Trends
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Healthcare: Improving Demand Generation Pipeline Contribution
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Business Services: Shifting Demand Generation for Top Performance
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Manufacturing & Distribution: Prioritizing Pipeline Quality Over Quantity – Demand Generation Performance and Investment Insights
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Technology: Unveiling Pipeline to Profits – Demand Generation Performance and Investment Insights
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Technology Case Study: Repositioning Marketing Capabilities for Transformative Growth
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Life Sciences Case Study: Identifying Opportunities to Optimize Commercial Marketing Investments
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Technology Case Study: Designing an Optimized Voice of Customer Strategy
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Business Services Case Study: Marketing Assessment Supports Transformational Growth
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Healthcare Case Study: Innovative Strategy to Increase Marketing Headcount Investment
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Healthcare: Improving Marketing Pipeline Contribution
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Executive Interview – Shonodeep Modak, Schneider Electric