Virtual Roundtables

Manufacturing & Distribution

Join Alexander Group’s exclusive virtual roundtables!

Sessions will include findings and insights from Alexander Group’s latest manufacturing and distribution research and will provide a platform for industry leaders to ask questions and share best practices.

Quality Over Quantity: Build a Thriving Marketing Demand Generation Program

February 22, 2024| 1-2 pm ET| Virtual

Where do your organization’s demand generation activities and investments perform alongside other leaders in your industry? According to our recent research, top manufacturers and distributors increased demand generation investments by 23% in 2023. All signs point to this number continuing to grow in 2024.

Join your peers to discuss the keys to creating and sustaining a winning demand generation program.

Backed by data from Alexander Group’s latest Marketing Demand Generation Performance & Investments Study, you will have the opportunity to engage in an interactive session with other executives to discuss  topics including:

  • Performance & Structure
  • Channel Expense Mix
  • Demand Generation ROI
  • Investment Ratios
  • Lead Conversion Benchmarks

To join the virtual roundtables, please complete the form.

Register Today