Media Room | Alexander Group

CMO Alliance – September 30, 2026

Marketing’s Shift to AI ROI and Revenue Accountability

Alexander Group’s 2026 Revenue-Ready Marketing Organization Research examines this growing disconnect between marketers struggling to connect marketing activities to commercial results. Here is a snapshot of the top-level findings.

CFO Leadership – September 21, 2026

Access to Data is Changing the CFO Role

Advances in technology have made it easier than ever to see financial dynamics—and for the CFO to be embedded across the organization. Here’s what to know.

Forbes Communication Council – September 18, 2026

AI Fatigue Is Real: Here’s How MarComm Leaders Can Cut Through The Noise

New tools continue to enter the market, and each promises to improve productivity, increase efficiency or transform how work gets done. However, the organizations making the most progress are taking a disciplined approach. They’re making decisions about where to invest and staying focused on the results they’re trying to achieve. The AI advantage has more to do with people than platforms.

WorldatWork – September 17, 2026

Beyond Market Data: Building Effective Pay Structures for Sales Jobs

Effective pay structure design relies on several foundational elements that help organizations translate pay philosophy, market data and job-level distinctions into pay ranges that are consistent, transparent, scalable and aligned to business strategy. Here are eight of those elements.

MarTech Edge – September 16, 2026

AI Adoption Surges as Marketing Teams Struggle to Prove Revenue Impact

The findings from Alexander Group’s 2026 Revenue-Ready Marketing Organization Research highlight a widening gap between AI adoption and operational accountability in B2B marketing. The research surveyed executives across more than 300 marketing organizations spanning 11 industries and found that AI has moved rapidly from experimentation into everyday marketing operations.

SAP/Harvard Business Review – September 16, 2026

Optimizing Sales Performance Management and Incentives to Better Compete amid Business Disruption

Building Agility, Accuracy, and Trust into Sales Planning and Incentive Compensation

Forbes Business Development Council – September 14, 2026

16 Ways to Strengthen Customer Relationships While Winning New Business

Align Your Sales Strategy With The Full Customer Lifecycle
The sale isn’t the finish line. It’s the start of the relationship. Leaders who align their go-to-market strategy, seller focus and compensation plans around the full customer lifecycle are better positioned to drive retention, expansion and new business growth. The key is clarity: Don’t ask sellers to do everything. Align roles and rewards with sales responsibilities and desired outcomes. – Matt Bartels, Alexander Group

Forbes HR Council – September 9, 2026

AI Can Reinforce Learning, But It Can’t Do The Learning For You

AI can analyze information and surface recommendations, but leadership decisions rarely come from data alone. They draw on experience, judgment and context. In fact, as leaders become more senior, decisions often become less black and white. Questions about strategy, investments, partnerships and organizational change rarely have a single right answer and often come with competing risks and opportunities. AI can help clarify trade-offs and surface considerations. The final decision, however, remains with the leader. That’s why organizations should ensure AI is used in a way that supports leaders’ long-term growth and development.

Forbes Business Development Council – September 9, 2026

Sales Comp Programs: Moving From Administrator to Architect

What does it take to effectively design, launch and sustain a successful sales compensation program? And, just as importantly, how do leaders know they have the right people at the helm? Three areas that influence Sales Compensation.

Forbes Communication Council – September 8, 2026

19 Essential Priorities For CMOs Heading Into Q4

Preserving A Distinctive Brand Identity With AI: When used effectively, AI can amplify creativity, yet often we see organizations with the same tools creating a homogenous stream of marketing content. Balancing an investment in AI with a strong, consistent brand identity that remains distinctive, reflects company values and resonates with customers is a competitive advantage in a crowded market where consumers have more choice than ever before. – Kevan Savage, Alexander Group

Forbes Business Development Council – September 4, 2026

How AI Is Changing Business Development Priorities

Every Buyer Interaction Must Deliver Something AI Cannot: Shrinking attention spans and AI-driven research are creating a double-edged sword for business development teams. Buyers are more informed, but they’re also spending more time researching options before ever engaging a seller. That makes every interaction count. Teams should focus on building authentic relationships, delivering insights from their own expertise and creating high-value interactions beyond what AI can provide. – Matt Bartels, Alexander Group

Forbes HR Council – September 3, 2026

14 Ways To Better Support Managers Through Constant Change

“As AI, generational shifts and rising customer expectations reshape how organizations operate, managers are increasingly asked to navigate evolving roles, priorities and ways of working. Organizations can support them with structured leadership development, foster curiosity and adaptability and build strong peer networks managers can rely on as new challenges emerge.” – Kristen Howe, Alexander Group

Inbound Logistics – August 26, 2026

What’s One Thing You Should Do Now to Ensure Your Company Is Still in Business in 5 Years?

REIMAGINE THE ROLE OF THE SALES REP.
Customers expect speed, transparency, visibility, and outcomes; competition is no longer solely driven by price and capacity. Sales reps who remain reactionary instead of proving value to customers and proactively seeking new opportunities will struggle to compete. -Zack Houghton, Director and Lead, Transportation & Logistics, Alexander Group

WorldatWork – August 13 2026

The Hidden Forces Driving Annual Sales Compensation Changes

Why do nearly all companies change their sales compensation plans every year? The answer lies in three powerful forces shaping the sales landscape: evolving products and solutions, changing buyer behavior and relentless external market pressures.

Forbes Business Development Council – August 11, 2026

How to Win Modern Buyers in a New Buying Era

Today’s buyers don’t necessarily have shorter attention spans—they have far less patience for information that doesn’t immediately feel useful. Before speaking with a salesperson, they often research independently, compare multiple options and quickly decide whether a product deserves a closer look. That shift is forcing organizations to rethink how they introduce new products and services, replacing lengthy pitches with clear value, relevant messaging and experiences that earn the next step. Here, leading experts from Forbes Business Development Council each share how they’re adapting their go-to-market strategies to meet modern buyers where they are.

Alexander Group Media Room

Industry experts, exclusive events and data-driven insights