Lab Equipment and Purchasing: What Buyers Must Know

Life sciences tools and services sales are changing. Dive into these changes and outline what lab managers and purchasing decision-makers can expect moving forward.

Partnerships, Platforms and Expanding Market Share

To compete in a crowded fintech market, companies must build strategic partnerships and platforms that unlock sustainable growth and value creation. Insights by Jeff Wood.

5 Growth Plays For Organizational Success In 2025

As the new year begins, business leaders aim to guide their teams toward goals like generating demand, driving conversions and improving customer experience. Research shows that 72% of marketing executives are increasing investments in product, digital and demand generation due to the competitive marketing environment. Marketers face challenges but can enhance their value proposition and achieve success by focusing on five key growth strategies.

Key Insights & Top Takeaways from HIMSS25 Day 1

HIMSS is one of the biggest events in health IT, bringing together global healthcare leaders, CIOs, executives, and innovators to discuss the future of healthcare technology. With 30,000+ attendees, 1,000+ exhibitors, and hundreds of speakers, it’s the place to be for the latest in health IT.

Check out some of our short video interviews from Day 1 of #HIMSS25 including Tray Chamberlin of the Alexander Group.

Four Trends Shaping Healthcare GTM in 2025

It’s an exciting yet challenging time to be in healthcare. Between new technology, shifting regulations, and the pressures of respiratory season, there’s a lot going on. The healthcare players best positioned for success in 2025 are those who understand not only what the market demands today but also what’s in store for tomorrow. Alexander Group recently conducted a survey with healthcare executives and physicians to learn about their 2025 go-to-market (GTM) strategies. The findings reveal four key trends that will set the stage for the industry in the months to come.

2025 E-Biz Source Book

Electrical Wholesaling’s editors thought it would be a good time to gather the best e-business resources we could find in one place. This article will connect with the best sources for business software, advice on digital commerce and digital tools to sell more products online or run your company more profitably.

These 3 Ingredients are Key for F&B Annual Planning

What does a go-to-market (GTM)-centric annual planning process look like for food & beverage organizations? It starts by outlining three pillars: strategy, structure and management.

Enhancing Customer Experience (CX): A Strategic Imperative

In today’s competitive market, customer experience (CX) is a critical differentiator for client-facing organizations. It is impacted by all points along the buyer journey – from the initial encounter to long after the purchase. CX encompasses every interaction and impression a customer has with your company. Leading CX organizations take impactful action before, during, and after the sale to drive CX and enjoy significant revenue growth and above average EBITDA margins.

How Analytical Instruments Companies Can Overcome a Challenging Market

The life sciences industry is more competitive than ever. Recent research from Alexander Group found that since 2020, life sciences firms are 17% more productive but their average sales expense to revenue ratio has increased by 10%. What does this mean? Sales leaders are in a battle for market share. To protect and expand their market share, life sciences commercial leaders must execute on two key imperatives: nurturing a customer-centric culture and leading with science.

Study: 72% of Executives Increasing Marketing Investments Across Product, Digital and Demand Generation

Alexander Group announced the results of its 2024 Marketing Growth Plays for Commercial Excellence Survey. In the study, marketing leaders spoke about their priorities and strategies for properly aligning resources, managing talent and generating demand. Notably, Alexander Group found that companies with efficient marketing organizations grow twice as fast as their counterparts.

In Today’s FinTech Market, Value is Everything

Payments providers and related technology firms can follow a detailed roadmap for success, regardless of the level of competition. FinTech companies face a whole host of imperatives to succeed in an industry abuzz with excitement. Learn from Jeff Wood how value-added services are the key to differentiation.

Alexander Group’s Research & Benchmarking Program Kicks Off New Study

Today, Alexander Group unveiled new research through its Research & Benchmarking Program, which grants members access to exclusive research, custom benchmarks, industry events and more. Alexander Group’s new research reveals key priorities and initiatives for sales & marketing leaders around the world. The Roles & Account Coverage Study documents current customer coverage, identifies key challenges, and proposes models and new jobs to improve sales & marketing effectiveness.

The Big Shift From Salaries to Bonus-Based Pay

Did you hit your work goals? Part of your compensation may depend on it. Alexander Group’s recent sales compensation survey indicates that 28% of companies are putting new jobs onto an incentive plan in an effort to drive more pay for performance.

Unified Sales Comp for a Global Food Company

Case Study: Global food company develops company-wide sales compensation guidelines to drive consistency across siloed business units

3 Sales Roles Predicted to Gain the Most From AI

In the battle for quota achievement and success, sellers have just been given a new and mysterious weapon: artificial intelligence. To ensure the safe, practical and cost-effective use of this technology as it permeates the market, revenue organizations must quickly reflect on—and sometimes re-engineer—their go-to-market strategies.