TechTarget – April 22, 2026
How AI reshapes upselling in customer experience platforms
With help from AI insights, CX platforms can unify product usage data, customer behavior and engagement signals to identify upsell opportunities. “For a long time, companies wanted better visibility into product usage and customer behavior, but they couldn’t bring all those elements together,” Jake Johnson, principal at Alexander Group, said. “Now, AI is helping connect those signals and making them available to customer-facing teams in real time.”