The healthcare market continues to evolve resulting in the following industry shifts:
With these market transformations, commercial leaders are adapting their go-to-market strategies to advance their commercial models, driving greater productivity. With a significant expansion in alternative roles, average revenue per sales resource has increased +10% over the past three years.
Recent Alexander Group research with 90+ healthcare firms revealed the five key levers for commercial model productivity:
How is your go-to-market model transforming to increase commercial productivity? Receive a complimentary briefing on the full findings and see how your firm compares.
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