Underutilization is everywhere and sales assets are no exception. And it’s no secret that sales asset underutilization can have a significant negative impact on sales productivity.
The Alexander Group created the Sales Asset Utilization Framework that examines how the following components impact utilization:
1. Investing in your sales organization
2. Aligning your coverage model to market
3. Executing your go-to-customer strategy
4. Gathering accurate feedback from your sales force
5. Measuring and achieving results
Contact a Sales Analytics practice leader today to learn more.