Culture Eats Strategy For Breakfast

2012-CSE-RFSummits-ExecutiveSummaryAlexander Group’s 2012 Spring Chief Sales Executive Summits explored the critical role of sales force culture in successfully implementing a new sales strategy. Executives from industries as diverse as cloud software to construction products participated. This paper shares insight on what must be done to update and leverage culture to improve the odds of success when implementing a new sales strategy.